Historically, I am not a big fan of company "mission statements". Too often they are full of marketing blather that does little to say what is unique about the company or why they should be in business. Or maybe too few companies give them much thought. At any rate, we have gotten along for the last 18 years or so without one.
But I am a big believer in company culture, and I hope that the culture we have built here is one of service, innovation, and real care for our customers. And with that in mind, perhaps a really good mission statement is a good way to solidify the foundation for that culture, and to make sure everyone is starting out on the same page, so to speak.
So, without further ado, here is our first draft at a mission statement.
RidgeCrest Herbals leads the world in creating safe and effective natural remedies, which make a real difference in the health and quality of life of our customers. We do this in three ways:
- Our eclectic approach uses only the best natural ingredients and methods from throughout the world.
- We constantly innovate to improve those ingredients and methods, while respecting their underlying principles and proven history.
- We support our quality and results with an unconditional satisfaction guarantee.
These principles are summarized in our company motto: “Guaranteed Results, Naturally!”
Although this is a first draft, quite a bit of thought has gone into it. I hope that it conveys our commitment to quality, as well as at least a glimpse into our unique approach to natural health. I look forward to your comments!